Menu
My Cart

Your bag is currently empty.

Shawline Options

Shawline Options

Are you ready to be a published author?

We have designed a collective approach for all your publishing and promotional needs.

Shawline Publishing presents a dedicated community of professionals who support their authors and shares in the most empowering future for their work.

If your submission is selected by us, you will receive comprehensive specialist support in the industry. Our team strives for every authors success.

 

Publishing Inclusions

We will create a well-edited, beautifully designed final book product in paperback, hardback and eBook (and audiobook, if selected) to then be promoted and distributed around the world for all book lovers to discover & enjoy!

* ONGOING DEDICATED SUPPORT FROM EXPERIENCED PRODUCTION TEAM

* COMPLETE ACCESS TO INVOLVEMENT IN PROCESS AND FINAL REVIEW OF WORK PRESENTED

* FULLY MANAGED PUBLICATION PROCESS & GLOBAL DISTRIBUTION

* COMPREHENSIVE EDITING FROM INDUSTRY QUALIFIED PROFESSIONALS

* QUALITY COMMERCIAL COVER DESIGNS MADE TO ATTRACT READERS TO YOUR BOOK

* COMPLETE GLOBAL PRINT MANAGEMENT & DISTRIBUTION

* COMPLETE GLOBAL HARDBACK BOOK PUBLICATION & DISTRIBUTION

* COMPLETE GLOBAL EBOOK PUBLICATION & DISTRIBUTION

* COMPLETE GLOBAL AUDIOBOOK PUBLICATION & DISTRIBUTION (IF SELECTED)

* AUSTRALIAN LENDING RIGHT (ELR/PLR) INCLUSION

* ASSURED EFFECTIVE GLOBAL SALES MANAGEMENT PROCESS

* AUTHOR ACCESS TO WEBSITE PORTAL FOR MONTHLY UPDATES ON SALE NUMBERS

* DISCOUNTED AUTHOR COPIES TO GAIN YOU 100% PROFITS ON DIRECT AUTHOR SALES

SUBMIT YOUR BOOK

 

The three major components to book selling success are:

advertising, promotion and publicity


Advertising includes paid placements of a book in print or other media for exposure, such as with www.readalot.com.au 

Promotion is the creation of anything that draws attention to a book. For example, social media, reviews,
bookmarks or other promotional materials as included in our Shawline options.

Publicity is the art of generating direct response interest through targeted planning and efforts about an author and the book.


The key to selling copies at a high sell-through (meaning more people who buy the books) in today’s marketplace is to generate lots of publicity. The key to effective publicity is to focus on the area that will generate the most sales for your book. Marketing is not something that starts or stops at any given time. Ideally, it’s an integral part of your ongoing writing career that begins long before you land a book deal and continues for as long as you call yourself an author.

We offer our authors a great starting point in the market with these promotional inclusions -

* CREDIBLE BACKING BY A STRONG INDEPENDENT PUBLISHER BRAND

* SUBMISSION FOR BOOK REVIEWS & ENDORSEMENTS

* LITERARY AWARD SUBMISSIONS & OPPORTUNITIES

* DIRECT LAUNCH PROMOTION TO AUSTRALIAN BOOKBUYERS

* LAUNCH PRESS RELEASE TO MEDIA HOUSES

* PROMOTIONS TO ALL BOOKSTORES, LIBRARIES & SCHOOLS

* EMAIL PROMOTIONAL BLASTS TO GENRE READERS & RESELLERS

* INCLUDED IN FULL PAGE ADVERTISING IN KEY BUYER MAGAZINES

* EXCLUSIVE AUTHOR WEBSITE PROFILE CREATION

* AUTHOR MEDIA PROMOTIONAL KIT CREATION

* OPTIONAL EVENT LAUNCH PROMOTIONAL SUPPORT

* SOCIAL MEDIA CAMPAIGN PROMOTION

* OPTIONAL PODCAST FEATURED ON BETWEEN THE COVERS PODCAST STATION

SUBMIT YOUR BOOK

Book Promotion

 

SHAWLINE EXTENDED AUDIOBOOK OPTION

Thank you for considering Australian Audiobook Productions for your quality production and publication of your new audiobook.

There are great reasons to extend your market scope with this amazing additional product for your brand. Reach a new range of readers, target a less saturated market, increase your potential earnings, bring new life to your story and gain extra credibility as an indie author.

Learn more here - Audiobooks

 

Audio Books

Australian Publishers Association

Benefits to our authors of this audiobook program:

* PROFESSIONALLY TRAINED AND QUALIFIED CHOICE OF MALE & FEMALE VOICE ARTISTS

* COMPLETE PROFESSIONAL STUDIO PRODUCTION

* ISBN’S AUDIO BOOK PUBLICATION

* FULL PROMOTIONAL DESIGN FOR NATIONAL DISTRIBUTION

* DIGITAL ONLINE PUBLICATION & RELEASE GLOBALLY

* 50% AUTHOR ROYALTY NETT OF ALL GLOBAL SALES

* LAUNCH PROMOTION IN NATIONAL MAGAZINE AND ONLINE

* PRESS RELEASE TO OVER 3000 MEDIA HOUSES

* SOCIAL MEDIA MARKETING & AGENCY REPRESENTATION

SUBMIT YOUR BOOK

 

SHAWLINE EXTENDED ADVERTISING OPTION

We have created an exclusive arrangement with one of Australia’s newest and best magazines designed to target over 500,000 potential readers & book buyers through print & digital channels.

This optional offer will enable your book and profile to gain the highest potential of sales through READALOT MAGAZINE

This is exclusive to our new authors who seriously see the value in marketing and selling more books through ongoing support. Our help alone is not the golden ticket but merely a stepping stone to the bigger and better things to come once your book is out in the world. You do not have to take this amazing marketing option, yet it is worth a real consideration if you are serious about making an impression with new readers when your book is delivered to the world.

Learn More at www.readalot.com.au

 

Read A Lot

YOUR FULLY DESIGNED AND ACTIONED SIX MONTH ADVERTISING CAMPAIGN AT THE RELEASE OF YOUR BOOK WILL INCLUDE THESE EXCEPTIONAL BENEFITS -

* FULL PAGE ADVERTORIAL EXPOSURE IN FIRST EDITION

* HALF PAGE ADVERT IN SECOND EDITION

* HALF PAGE ADVERT IN THIRD & FOURTH EDITIONS

* QR CODE ACCESS TRACKING FOR ADVERT INTERACTION AND RESPONSE DATA

* 30 MINUTE PODCAST INTERVIEW ON READALOT STATION

* 4 X SOCIAL MEDIA PROMOTIONS (30 day run each)

* 2 X EMAIL NEWSLETTER INCLUSION

* READALOT WEBSITE FEATURED ADVERT PLACEMENT

SUBMIT YOUR BOOK

Read A Lot

We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters and culture.

We pay our respects to their Elders past, present and emerging.

Industry Member of

Australian Publishers Association SPN