Charity Resonance: Amplify Your Marketing, Make an Impact
Price: $22.95
Author Bio
Matt Romania is a charity leader, brand strategist, and conservation volunteer whose career spans over a decade of empowering charities to effectively communicate and achieve their goals. Starting in community radio, then evolving into an entrepreneur, freelance writer, and podcast host, Matt has guided a variety of purpose-led missions in health, education, community, and philanthropy. In his book Charity Resonance, Matt introduces a practical, adaptable 10-part framework to enhance charity marketing strategies. Besides volunteering for causes he cares about, Matt's mission is to illuminate the potential of strategic marketing to elevate charities, helping them attract supporters, increase funding opportunities, and cultivate a community aligned with their vision.
Charity Resonance: Amplify Your Marketing, Make an Impact
CHARITIES FACE UNIQUE MARKETING OPPORTUNITIES AND CHALLENGES. THE FRAMEWORK IN CHARITY RESONANCE WILL HELP YOU PREPARE FOR THEM ALL.
In Charity Resonance, charity leader and brand strategist Matt Romania shares insights from his journey in not-for-profit marketing - and how you can resonate with your audience and improve impact. Drawing from over a decade of experience across health, education, community, and philanthropy, Matt Romania details a framework that is thought provoking, practical and adaptable.
Charity Resonance is designed to be a friendly companion for those in the charity sector that want to improve their brand, marketing, and communication – regardless of role or level of experience. From grassroots causes to established charitable activities, this guide will offer something for anyone who’s involved with a charity. The unique 10-part framework can also be used within strategy sessions, team meetings, marketing plan development and campaign evaluation.
‘Matt Romania's “Charity Resonance” is a vital resource for anyone looking to elevate their communication strategies. This book is a concise, practical and experience-based guide for those committed to driving meaningful change through their work.’ – Jimmy Wales, Founder, Wikipedia.org
'If you want practical guidance on how to ‘do’ marketing to achieve results for your charity – greater awareness, stronger relationships with donors and more charitable funds, this is the guide for you. It provides both a broad overview of marketing – particularly useful for the nonmarketer – as well as a treasure trove of ideas and action guides that make this book a key for your charity’s success. – Katherine Raskob, Chief Executive Officer, Fundraising Institute Australia
'This book offers concise and clear planning resources, enhanced by Matt Romania's genuine voice and personal anecdotes. It stands out by making essential information both accessible and engaging.' – Jane Caro AM, Author of The Mother
'Good brands live in the hearts and minds of our donors, supporters and allies, and good marketing helps stay authentically connected and engaged with our communities and audiences. This practical 'how to...' guide is a terrific handbook of tangible tips and ideas based on Matt's deep experience across a range of charity brands and communities.' – Sarah Davies AM, Alannah & Madeline Foundation
'[Charity Resonance] provides practical strategies on how to approach marketing and will be a great resource to the charities.' – Elijah Buol OAM, Act for Peace
'Inspired by his own journey, Matt has assembled a guide full of helpful activities, insights and examples to support charities to more effectively convey their purpose, garner support and enhance their impact. A great book to have by your side as you help a charity or for that matter, any organisation you are a part of grow.' – Zhi Soon, System 2: Centre for Behavioural and System Change
'Matt Romania, through Charity Resonance, has delivered thoughtful and practical assistance for anyone involved in the competitive charity, philanthropic, sector. A must read for individuals and organisations wanting to amplify their positive impact.' – Kristin Stegley AM, National Trust of Victoria Foundation
'Matt's insightful book with step-by-step support is clearly a great resource for charities to make sure that they take steps in the right direction much earlier in their journey and reap the rewards!' –Tenille Gilbert, For Change Co.
